The challenge
Sixty years in the market, its own archive of completed projects, enclosures and metal components for energy, telecom, alarm systems and public transport. KOMMET had more than enough material for content. What it lacked was the time to tell the story.
The company wanted a steady presence on social media, but without hiring an extra person just for that. The team has its own work to do: design, production, assembly.
On top of that, a single post has to be adapted separately for Facebook, Instagram and LinkedIn. Different style, different length. By hand that is about 20 minutes per platform, so an hour for one topic. At that cost, posting regularly without a dedicated person was unrealistic.
The solution
We built two workflows that carry a topic from idea to publication. The human stays at the wheel where it matters: deciding what goes out on the profile.
- Someone at KOMMET drops a topic into Airtable.
- n8n gathers context on the topic through Tavily, and the model generates separate versions of the post for Facebook, Instagram and LinkedIn, matched in style and length. When needed, it picks an image.
- The drafts wait in Airtable. A person reads them, makes small edits and approves. Nothing reaches the profile without that sign-off.
- The scheduler publishes approved posts on a fixed cadence, through the platform APIs.
We started with Facebook alone, as proof that the process works. In production it already handles all three platforms.
When this kind of process doesn't pay off
