The challenge
Polsat Media's ad sales team filled the schedule with artwork by hand. Every item - a film or a show - needed several, sometimes a dozen, images: a poster and stills. One title meant about 10 minutes of searching.
Scale turned that into a problem. A few titles a day across more than 100 channels adds up to hundreds of items to work through. The picks were inconsistent, and high-resolution artwork took real digging to find. The team's time went into clicking, not ad sales.
The solution
We built a workflow in n8n that reads the schedule from a spreadsheet and finds matching artwork for each item on its own. It recognizes whether the item is a film or a show and reaches for the right source. Nobody searches by hand anymore.
- The workflow reads the schedule spreadsheet: channel, title, production year.
- It recognizes the item type - a film or a TV show.
- For films it reaches a film database for official posters and stills; for shows, an image search engine.
- It judges quality: it prefers Polish-language versions and stills without subtitles, rejects low-resolution artwork, and removes duplicates.
- It writes up to 10 ready artwork URLs back into the spreadsheet and skips items already filled in.
